Photography
Larusso Photography .
Indonesian men's fashion retail company and brand group established in 1978 that specializes in men's apparel with over 250 locations across Indonesia.
Larusso
- Fashion photography
- Creative direction
- Art direction
- Styling & visual composition
Capturing Larusso’s timeless character through fashion photography while presenting its collections in a fresh, modern, and visually engaging way.
A system, not a sprint.
We focused on capturing Larusso as more than just a fashion brand, but as a reflection of the modern Indonesian man. The photography was built around clean compositions, confident styling, and natural moments that brought the character of each collection to life.
From the choice of locations and lighting to the styling and direction, every element was carefully considered to create visuals that felt refined yet approachable. The result was a cohesive visual story that highlighted Larusso’s collections while staying true to the brand’s established identity.