Social Media Management
Maison Feed Revival — Feed Revival.
A 90-day editorial refresh that rebuilt Maison's Instagram presence — sharpening voice, pacing, and visual rhythm across every post.
Maison
- Editorial content strategy
- Monthly content calendar
- Photography & art direction
- Copywriting & captions
Maison's feed had drifted from the brand's premium positioning — inconsistent typography, mixed visual languages, and engagement that didn't reflect the product quality.
A system, not a sprint.
We started by listening. The Maison feed had drifted for a reason — content was being produced ad-hoc, without a unifying system. So instead of posting more, we slowed down to rebuild the foundation: a clear editorial line, a refined visual grid, and a tone that matched how the brand actually talks.
The strategy was editorial in spirit — treating the feed like a magazine. Each post had a role: hero, supporting, product, narrative. The execution followed strict typography rules, a tightened color palette, and a weekly cadence that gave the feed room to breathe.
Three months in, the numbers told the story: engagement more than doubled, saves grew consistently, and the feed felt unmistakably Maison again.
Selected frames.
